Did You Know That Apple Music Has Got Videos, Too?

If you’re one of the 11 million people who’ve signed up for a free three-month trial of Apple Music, you’ve likely experienced a mix of emotions about the streaming music service. Highs: more than 30 millions tracks! Curated playlists! St. Vincent’s Mixtape Delivery Service! And lows: disappearing libraries! Kludgey navigation! Random crashes!

But there’s more to the service than what you can hear in your earbuds. Apple has also laced music videos, concert footage, interviews and more throughout the Apple Music experience, including some exclusives—but you have to know where to look.

WHAT TO WATCH

You’ll find the same videos that you see on YouTube—The Weeknd’s “Can’t Feel My Face” video on Vevo’s YouTube channel is the same as you’ll find on Apple Music. The reason to watch on Apple Music is for the stuff you don’t find elsewhere. Here’s what’s worth watching:

HOW TO FIND VIDEOS


So as we established above, there are definitely things worth watching on Apple Music. That said, you probably haven’t found them because Apple Music’s navigation is more confusing than the tax code. Problem solved! Here are some tips about how to find their video content:

  • Top Music Videos: Go to “New,” then scroll down past Hot Tracks, the playlists, and New Music. If you’re using iTunes on your computer, you’ll find Top Music Videos next to Top Songs and Top Albums. If you’re using the mobile version, look for Song Charts and touch “More Top Charts.” (See photo above)

    But there’s a better way to find videos you’ll like: first, select a genre at the top of the page. Then the top videos you see will all be within that category. Oh, Apple, you’re so tricky.

  • Connect: When you first signed up for Apple Music, you likely told it who you listen to so it could customize recommendations. As a result, you’re following all those people on Connect, and when you click the Connect tab you’ll see a feed of all the things they post. If you skipped that part, you can add artists by going to their page and clicking “Follow.” Then, whenever they post a video, it will appear in your Connect feed.

    You can also browse featured videos throughout Connect, even if you don’t follow an artist. Go to “New,” then scroll past Hot Tracks, playlists, charts and Hot Albums. You’ll finally see “Discovered on Connect: Videos.”

  • Artist page: Finally, you can go straight to an artist page (see below). You find music videos and any Connect videos they’ve posted. Honestly, this is probably the easiest way to go.

With its exclusive videos, Apple Music may be a worthwhile alternative to Spotify, Rdio or Tidal. But to keep the competition interesting, Spotify has promised its own video content in the near future. Clearly, we’re the winners in the streaming music service battle.

Michael Gowan impatiently waits for somebody—anybody—to stream the complete Moonlighting series. You can follow him on Twitter @zebgowan.

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